Creative DeZigns began in 1986, founded by my mum after raising her family in Johannesburg and returning to the UK. Inspired by the colour, creativity and spirit of South Africa, she recognised a need for unique, affordable accessories that felt personal and different from the mass-produced options on the high street – and offered UK women a way to express themselves with confidence and individuality. Having worked closely with her on this passion-fuelled journey, I stepped into the lead nearly two decades ago, continuing her vision, with a focus on small-batch production, ethical fashion and a deep respect for South African craftsmanship. Today, I work directly with skilled artisans in Cape Town and Nepal to create stylish, easy-to-wear clothing and jewellery designed for real women and real lives. These are feel-good pieces – thoughtfully made, ethically sourced, and full of the laid-back, sun-soaked spirit of South Africa.
Our vision has always been to design timeless pieces for everyday wear - clothing that doesn’t just follow trends, but endures. We believe in slow fashion, not fast fashion, and we’re committed to using natural fibres and maintaining outstanding quality across our range.
While South Africa remains at the heart of what we do, we’re proud to also work with a family-run establishment in Kathmandu, where talented artisans produce our organic cotton knitwear on hand-operated machines. This process is not only highly skilled and labour-intensive, but also rooted in traditional craftsmanship—making each piece feel considered and unique.
Our collection brings together relaxed, versatile pieces that reflect a natural sense of style and comfort. We see Creative DeZigns as more than a curated range - it’s a laid-back lifestyle, built on integrity and care. We advocate for the principles of Slow Fashion and support The Fashion Revolution, offering ethically sourced designs that let you dress with confidence and a clear conscience.
We believe in transparency, and I maintain close, long-standing relationships with all of our artisan partners. I’m hands-on in the design process, and every piece we offer is created with thought, intention and love. After 35 years in the business, I’ve developed a deep understanding of what our customers want - and listening to you continues to shape everything we do.
Some of the faces you’ll see on our website are friends, family, and yes - even me! It’s a very personal, home-grown operation, and I hope that warmth comes through in every part of your experience with us.
Thank you so much for being here. I hope you enjoy exploring the range and that your pieces bring you joy for years to come.
Nikki x