Jill started the business after bringing up her children in Johannesburg and returning to the UK in 1986. She saw a big void in the UK jewellery market for interesting, unique and affordable accessories as well as the need to support a Country she had grown to love and a desire to look after their people.

Her daughter Nikki is now running the business and she continues with total passion to work with local South African artisans to create impeccably stylish designs, both clothing and jewellery, that UK women will love and cherish. Her vision is to keep the designs classic and timeless in style, not fast fashion and to maintain outstanding quality in natural fibres wherever possible.    More recently she has had the pleasure of working with a family run factory in Kathmandu where a small team of predominantly women produce the most amazing, high-quality cotton knitwear on hand machines for Creative DeZigns.

Nikki is an advocate of the philosophy of Slow Clothing and The Fashion Revolution, presenting a range to her clients of ethically sourced, sustainable products, that will ensure they can dress with conscience.  Her supplier chain is completely transparent, allowing her clients to know who made their products.

An enormous amount of thought, care and attention to detail goes into every design Creative DeZigns selects.   Nikki’s 25 years of experience working within the business has given her a tremendous insight and instinct into what her ladies need and want.   She sincerely hopes you will enjoy perusing their products online, and that you will cherish your purchases as much as she does, and she thanks you wholeheartedly for your support xx